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New Zealand:

Fidelity Life Assurance Company Limited

Fidelity Life is New Zealand’s largest locally-owned and operated life insurance company and the third-largest life insurer in New Zealand based on market share. Founded in 1973, the company has over 300 employees in six centres around the country and is headquartered in Auckland. It offers a comprehensive range of innovative risk management products including personal protection, business insurance and investment plans.

Fidelity Life has a comprehensive range of group risk products that have been designed to meet the changing needs of employers and their employees. As part of its programme for continuous improvement, Fidelity Life reviews all products on a regular basis and makes enhancements where appropriate. Fidelity Life has held an A- (Excellent) financial strength rating from A.M. Best since 1996 and maintains a strong solvency margin.

Fidelity Life’s experience in the group risk market goes back more than 40 years, and it holds schemes for over 350 companies. Fidelity Life is the third-largest group risk insurer in New Zealand by market share. Its commitment to service delivery has meant that the company’s group risk division has provided continuous coverage for some of its group schemes for over 35 years, and a large number have been held for more than a decade.

Fidelity Life joined the International Group Program in 2013 when it purchased the group risk business of TOWER Life (N.Z.) Limited, an IGP Network Partner since 2004.

Key Products


  • Life


  • Critical Illness (Trauma)
  • Income Protection
  • Total and Permanent Disability


  • Personal Superannuation


  • Funeral Plans
  • Business Expenses
  • Mortgage Protection
  • Key Person Insurance
Fidelity Life Assurance Company Limited is located on the internet at: www.fidelitylife.co.nz.